GLOBALHealthPR Partners to be featured in preeminent peer-reviewed PR journal
Dr. Ken Rabin Dr. Ken Rabin and Andrzej Kropiwnicki of Alfa Communications, GLOBALHealthPR’s partner in Poland, will be featured in an upcoming issue of Public Relations Review, the oldest academic...
View ArticleThe Little Big Role of Public Relations
Today’s blog entry comes to us from Jorge Azevedo, Managing Director of Guess What, our GLOBALHealthPR partner in Portugal. Jorge Azevedo In today’s world we are under scrutiny every minute. The...
View ArticleFive Mistakes Healthcare Brand Managers Make about Public Relations
Ken Rabin, PhD I have been counseling pharmaceutical and other healthcare brand managers about public relations for 35 years. And while brand managers today are much more sophisticated and analytic...
View ArticleLeadership, Disaster Response and Crisis Communications: Weathering the PR Storm
Analyzing recent disaster communications, both successful and failed, can provide important insights for managers and politicians alike when facing the unexpected. The hours and days immediately...
View ArticleViral Panic: How WhatsApp and Disease Misinformation Caused a Nationwide...
In March, a false audio message about the current Dengue fever outbreak in Argentina went viral through WhatsApp, which has nearly 18 million users in in the country (57% of adults with internet...
View ArticleArriving at Spectrum New York
Arriving in New York City on Sunday, I was immediately taken aback by the sheer size and volume of the place. It is a phenomenal city to behold. “I was amazed at the sheer size of the place” I was met...
View ArticleThe Implant Files: A Global Communications Crisis
We called on GLOBALHealthPR partners from three key markets affected by the Implant Files. For their take on the immediate and forward-looking impacts, download the strategy brief. Download the full...
View ArticleCoronavirus Part I: From Outbreak to ‘Infodemic’
GLOBALHealthPR partners worldwide collaborated to develop a series focused on the most impactful aspects, topics and evolution of media conversation surrounding the coronavirus outbreak. In this first...
View ArticleCoronavirus Part II: From Outbreak to ‘Infodemic’
GLOBALHealthPR has developed a series with local healthcare communications experts in countries where COVID-19 coronavirus cases have been confirmed. In case you missed it, access Part I of our series...
View ArticleCoronavirus Part III: From Outbreak to ‘Infodemic’
Over the past two weeks, the COVID-19 outbreak has taken new twists and turns, with cases now rising faster outside of China than inside. The spread of the virus to more than 70 countries has presented...
View ArticleCoronavirus Part IV: From Outbreak to ‘Infodemic’
Over the past two weeks, the coronavirus that causes COVID-19 has been spreading like wildfire, with cases now rising faster outside of China than inside. The spread of the virus to more than 100...
View ArticleStaying Connected: Learnings From Our Global COVID-19 Task Force
Last week, the GLOBALHealthPR community connected virtually to discuss how we can best support our clients and their priorities during the coronavirus pandemic. Leaders from our network of independent...
View ArticleGHPR Partners Develop COVID-19 Campaigns
The impact of the COVID-19 pandemic is being felt worldwide. In response, many of our global partners—dedicated to improving and protecting health—have created initiatives and communications campaigns...
View ArticleInnovation by Necessity: Alleviating Health System Pressures in the UK and...
GLOBALHealthPR partner Aurora hosts webinar with leading industry experts As one of the countries hardest-hit by the coronavirus pandemic, the United Kingdom has seen its challenges related to health...
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